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Günzburger Weizen

The Radbrauerei Günzburg is a traditional regional brewery in family ownership with a focus on wheat beer (Hefeweizen).
In an increasingly difficult market with strong competition – both within the region and from the rest of Germany – the brewery pursues a long-term growth strategy with the brand Günzburger Weizen.

The task for Dongowski & Simon: Development of a differentiated brand strategy and a new brand appearance based on existing corporate design elements. Development of suitable measures for end consumers and the retail trade.

   

Brand leadership is teamwork between the client and

the agency.

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